Marketing metrics: A can of worms or the path to enlightenment?
نویسندگان
چکیده
منابع مشابه
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ژورنال
عنوان ژورنال: Journal of Brand Management
سال: 2005
ISSN: 1350-231X,1479-1803
DOI: 10.1057/palgrave.bm.2540236